With the advent of Covid, building an online store for your business is even more important.
But for small businesses, finding the best online shopping cart to fit their needs can be a difficult task. Gathering all the information to make an informed decision is a long and time-demanding job. It gets even harder if you don't have the expertise.
So, we've done it for you. Here's a curated list of the best shopping carts for your eCommerce website.
But first...
What is a shopping cart?
An online shopping cart allows your customers to select products or services to purchase them. The software or platform accepts payment methods through a payment gateway (like PayPal or Stripe) and makes the customer information available to the merchant to proceed with the purchase.
Shopping cart software can also take care of order management, taxes, calculating the shipping cost, managing product inventory, and other features essential for running a performing eCommerce store.
What is a payment gateway?
A payment gateway is a payment processing service that accepts credit cards payment online in the case of an online store. In other words, it lets you accept credit cards payment from your clients and transfer the money to your merchant account.
Why is it essential for your eCommerce website?
First of all, an eCommerce shopping cart solution makes the purchase process a lot easier for customers, resulting in more sales. It also makes the purchase processing easier for merchants since all the customer's required information is collected during checkout and readily available in one location. Shopping cart solutions can also accept different payment options, making it easier for different customers to complete a purchase.
Types of shopping cart solutions
There are two main categories of shopping carts. They differ by the way they are integrated and what features they offer.
Hosted
→ If you don't want the hosting headaches
Hosted by a third-party provider, no need to download or host the software. Update, maintenance, and system backup are not your responsibility. It can come in the form of add-ons and monoliths.
Monoliths
→ If you need a site from scratch and everything in one place
This type of SaaS offers a hosted online platform that includes everything that is needed to build and manage an online shop. From website building to order fulfillment, it's usually all done within the platform. The functionalities vary on the chosen solutions, but they're generally offered on a monthly subscription with a fee for each transaction. They are usually the easiest method for someone with no technical knowledge to build a new eCommerce website.
Add-ons
→ If you already have a site or a favorite site builder
This kind of hosted shopping cart is particularly useful for existing websites or people who want the freedom to develop with their favorite stack. Merchant can use it to add eCommerce functionalities to their existing website.
Some solutions are relatively simple, only allowing customers to add items in a cart and proceed to payment. Others are further complex and offer a full suite of merchant back-office functionalities like inventory management, cart abandonment recovery via email marketing, multi-currency support tax management, discounts, etc.
Licensed
→ If you or your developers have an easy way to host your store
Instead of hosted solutions, the licensed shopping cart needs you to host them yourself (through a hosting provider or your own server). You're also responsible for maintenance, updates, and security. These solutions need more work but often offer more flexibility over hosted solutions. As for hosted solutions, the licensed can provide a wide range of functionalities from a simple cart and payment process to a full-on suite in which you can build your website, manage orders, shipping and inventory.
They also vary a lot in terms of pricing, some are free and open-source, and others are subscription-based.
The best all-in-one solution for e-commerce beginners & web development neophyte
Pros
Simple to use
Big community
A lot of resources
Cons
Not as flexible & customizable as other solutions
Can be expensive
Shopify is probably the most well-known solution on this list and the most popular among beginners and people with less technical knowledge. It offers a wide range of solutions from a fully hosted all-in-one platform with a website builder and an entire merchant back-office.
It also has another solution called Shopify Lite. It includes all the features from the admin panel without the website builder and CMS (content management system). The pricing for this tier is more advantageous if you don't need or want to build and manage your website on their platform.
The best solution for people converting an existing website into an e-commerce store & people who want lots of flexibility
Pros
Customizable
Can be integrated into any existing website
Comprehensive merchant dashboard
Cons
Some advanced features & customization might require a developer
Doesn't support marketplace or social media shop
Snipcart is a flexible shopping cart that can easily be integrated into any website in minutes.
You add Snipcart's checkout to a site like you'd do with Google Analytics: by copy-pasting a few lines of code snippets.
Products are added pretty much in the same way!
Snipcart offers a friendly, fully hosted, merchant back office to manage all of your eCommerce operations: orders, discounts, abandoned carts, shipping, and more.
Some clients choose to get help from developers to expand their Snipcart customization and integrations.
It offers a fully customizable shopping cart with the help of webhooks & APIs.
Features
Customizable shopping cart & checkout process to fit with your whole site and brand
Create discounts & promotions
Sell physical & digital goods
Handle tax management
Automatize shipping calculation
Manage your inventory in the Snipcart dashboard
Support multi-languages
Support multi-currency
Add product options to your cart
Process secure online transactions
Have a hosted merchant dashboard to manage eCommerce operations
The best solution for people using WordPress & don't need a lot of advanced features
Pros
Simple
Cost-effective
Cons
Need to use WordPress
Lots of extensions are required for more basic & advanced features
Need to keep it & the add-ons updated
WooCommerce is an open-source eCommerce plugin for self-hosted WordPress sites.
Its initial free solution, WooCommerce Core, offers all the features needed to manage basic eCommerce operations. WooThemes ( from WooCommerce founders) run a large and diverse marketplace of paid extensions to customize online stores or augment their capabilities.
They also provide a free eCommerce website template, Storefront, to get started quickly.
Features
Note that we've only listed features that are included with WooCommerce out-of-the-box. Other features are available via extensions
Shipping integration with USPS and DHL
Abandoned cart recovery emails
Create discounts & promotions
Manage your orders in WooCommerce widget
140 payment gateways supported
Wide variety of extensions for more features
Customizable shopping cart & checkout to fit your WordPress theme
The best solution for people who want to sell on social media & marketplaces
Pros
Easily sell on social media (Facebook, Instagram, etc.)
Offers a free tier
Apps market for more integration
Marketplaces support
Cons
No multi-currency support
Can't customize the shopping cart & checkout UX
Ecwid is a simple eCommerce platform for merchants who want to sell on their sites, social channels, marketplaces, or on the go. It aims to diversify sales channels for merchants and provide an easy way for up-and-coming merchants to sell online.
With a few lines of code, you can add a storefront to any of your websites or social media. You can then manage all of your eCommerce operations and settings inside an Ecwid control panel.
Features
Included with the free plan
Subscriptions
Support multi-language
Sell on marketplaces (eBay & Amazon)
Included with paid plans (Venture & Business)
Automated shipping rates calculation
Sell physical & digital goods
Manage your inventory in Ecwid
Creat discounts & promotions
Automated tax calculations
Android and iOS store management app
Social media tools
Have product variations (with Business plan only)
Abandoned cart recovery emails (with Business plan only)
The best free solution for people who want to host everything on their own
Pros
Flexible
Act as your e-commerce CMS (might be a con for some)
Cons
You need to host it yourself & maintain it
Need web development knowledge or a developer to make the most of it
Need to pay for add-ons if want to extend features
PrestaShop is a free, PHP open-source eCommerce solution. You'll need to host the software yourself to get started or use one of the offered hosted versions through partners. PrestaShop also runs an extensive, paid add-ons marketplace filled with modules, themes & services.
PrestaShop could be called an "all-in-one" solution: it acts as a site-builder, shopping cart, and eCommerce back-office. Since it's free, it's not the overall best option for serious merchants.
Features
Manage your inventory in PrestaShop
Sell physical & digital goods
Create discounts & promotions
Handle tax management
Abandoned cart recovery
Pricing
Free
Monthly fee
No monthly fee
Transaction fee (vary by payment gateways)
2.9% + 30¢ USD/transaction
Depending on your provider, you'll also need to pay a monthly fee for hosting.
Closing thoughts
There's no one-size-fits-all when it comes to choosing a shopping cart solution, it all depends on what your needs are.
Of course, I'm biased toward Snipcart because I'm part of the team but also because I love the simplicity of use and the features it brings. Give it a try and see for yourself, test mode is free forever.
If you don't have the basic web development knowledge and don't mind using a generic template, an all-in-one, no-code solution like Shopify might be your best bet.
Any questions? Let me know in the comments!
About the author
Ludovic Armand Digital Marketing Specialist
Ludovic has a long-term love for everything technological, making him the perfect fit to become the next web development content expert.
What Is Cypress Testing and 4 Steps to Get Started