Vue.js Tutorial: An Example to Build and Prerender an SEO-Friendly Site

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"I can't take it anymore; our in-house reporting panel SUCKS."

Our product manager was pissed off. The crumbling app he was trying to pull data from was... disastrous.

"Max, we need better reporting. Can you fix it?"

"Honestly, I'd much rather build a brand new app," I answered, grinning.

"Sure, go ahead. Carte blanche, buddy."

I rubbed my hands, grinning still. FINALLY, an occasion to use the JS framework everyone's been raving about: Vue.js.

I've just finished coding that app, and I loved it.

Inspired by my recent experience, I took some time to craft a Vue.js tutorial for our community. Now, I'll be covering mostly two topics in here:

  1. How to build a lean web app with Vue.js
  2. How to handle Vue.js SEO & prerendering with prerender-spa-plugin

More specifically, I'll walk you through creating a small shop with SEO-friendly product pages. A live demo & code repo will also be available. If you're looking for more in-depth knowledge on SEO with a Vue.js SPA we also crafted a video tutorial that you'll find at the end of this post.

I've slightly touched on Vue in our latest headless CMS post, but this one will go much deeper, so I'm excited.

 Post update: We're progressively migrating Snipcart's front-end from Backbone to Vue.js, you can read about it right here. Vue transformations are also covered here, building a blog with Vue here, and and Vue e-commerce here.

Let's start by dropping a little knowledge for those not familiar with the progressive framework.

What is Vue.js exactly?


Vue is a lightweight, progressive JavaScript framework that helps you create web interfaces.

Don't be fooled by the "JS framework" part of the definition just yet. For Vue is quite different from its trendy counterparts—React.js & Angular.js. For starters, it's not an open source by-product of commercial tech giants like Google & Facebook.

Evan You first released it in 2014, with the intention of creating an "incrementally adoptable," modern JS library. That's one of the most powerful features of Vue: creating pluggable components you can add to any project without undergoing major refactors. Any developer can try out Vue in a project without jeopardizing or burdening its existing code base.

Pattern terminology apart, I feel like the premises of Vue are:

1. You can't know the entire state architecture of your app from the start

2. Your data will surely change on the runtime

It's around these constraints that the library shapes itself: it's incremental, component-based, and reactive. The granular architecture of the components lets you easily separate your logic concerns while maintaining reusability for them. On top of that, it natively binds your data to the views so they magically update when necessary (through watchers). Although the same definition could be said of many reactive frontend frameworks, I found Vue just achieved it more elegantly, and, for the majority of my use cases, in a better way.

Vue has a softer learning curve than, say, React, which requires JSX templating knowledge.

For more in-depth comparisons with other JS frameworks—React, Angular, Ember, Knockout, Polymer, Riot—check out the official docs on the subject.

Last but not least, the performance & insightful dev tools Vue offers make for a great coding experience. No wonder its adoption is skyrocketing.


From open source projects like Laravel & PageKit to enterprise ones like Gitlab & Codeship (not to mention the Alibaba & Baidu giants), lots of organizations are using Vue.

Now, however, it's time to see how we are going to use it.

Our Vue.js example: a quick, SEO-friendly e-commerce app

In this section, I'll show you how to build a small e-commerce app using Vue 2.0 & Snipcart, our HTML/JS cart platform for devs. We'll also see how to make sure product pages are properly "crawlable" for search engine bots.


If you want to dive deeper into all things Vue 2.0, Laracasts' got you covered with this series.

1. Setting up the environment

First, we'll use the vue-cli to scaffold a basic Vue app. In your favorite terminal, input:

npm install -g vue-cli
vue init webpack-simple vue-snipcart

This will create a new vue-snipcart folder containing a basic configuration using vue-loader. It will also enable us to write a single file component (template/js/css in the same .vue file).

We want this demo to feel as real as possible, so we'll add two more modules widely used in Vue SPA for large applications: vuex and vue-router.

  • vuex is a flux-like state manager—really light yet very powerful. It's strongly influenced by Redux, on which you can learn more here.

  • vue-router lets you define routes to dynamically handle components of your app.

To install these, go in your new vue-snipcart project folder and run the following commands:

npm install --save vue-router
npm install --save vuex

Another thing to install now is the prerender-spa-plugin, which will enable us to prerender crawlable routes:

npm install --save prerender-spa-plugin

We're almost there, the last four packages are:

  • pug—for templates, I prefer that to HTML.
  • vuex-router-sync—to inject some of our router information directly in our vuex state.
  • copy-webpack-plugin—to make it easier for us to include our static files in the dist folder.
  • babel-polyfill—to run Vue inside PhantomJS (used by our prerender plugin).

Run these:

npm install --save pug
npm install --save vuex-router-sync
npm install --save copy-webpack-plugin
npm install --save babel-polyfill

2. Assembling the architecture

Installs: check. Time to set everything so it can handle our store's data.

Let's start with our vuex store. We'll use this to store/access our products info.

For this demo, we'll use static data, although this would still work if we were to fetch it instead.

Note: with Snipcart, we inject the cart with a basic JS snippet, and define products in the markup with simple HTML attributes.

2.1 Building the store

Create a store folder in the src one, along with 3 files:

  • state.js to define our static products
  • getters.js to define a get function to retrieve products by ID
  • index.js to bundle the first two together
export const state = {
    products: [
            id: 1,
            name: 'The Square Pair',
            price: 100.00,
            description: 'Bold & solid.',
            image: ''
            id: 2,
            name: 'The Hip Pair',
            price: 110.00,
            description: 'Stylish & fancy.',
            image: ''
            id: 3,
            name: 'The Science Pair',
            price: 30,
            description: 'Discreet & lightweight.',
            image: ''

    export const getters = {
        getProductById: (state, getters) => (id) => {
            return state.products.find(product => == id)

import Vue from 'vue'
import Vuex from 'vuex'
import { state } from './state.js'
import { getters } from './getters.js'


export default new Vuex.Store({

2.2 Building the router

We'll keep our store basic: a homepage listing products + a details page for each product. We'll need to register two routes in our router to handle these:

import VueRouter from 'vue-router'
import Vue from 'vue'
import ProductDetails from './../components/productdetails.vue'
import Home from './../components/home.vue'


export default new VueRouter({
  mode: 'history',
  routes: [
    { path: '/products/:id', component: ProductDetails },
    { path: '/', component: Home },

We haven't created these components yet, but no worries, they're coming later. ;)

Note that we employed mode: 'history' in our VueRouter declaration. This is important, as our prerender plugin won't work otherwise. The difference is that the router will use the history API instead of hashbangs to navigate.

2.3 Linking everything together

Now that we have both our store and our router, we'll need to register them in our app. Hop in your src/main.js file and update it as follows:

import Vue from 'vue'
import App from './App.vue'
import router from './router'
import { sync } from 'vuex-router-sync'
import store from './store'

sync(store, router)

new Vue({
  render: h => h(App)

Quite simple, right? As mentioned earlier, the sync method from the vuex-router-sync package injects some of the current route information in our store state. We'll use this later on.

3. Crafting the Vue components

Having data feels awesome, but showing it is even better. We'll use three components to achieve that:

  • Home to show a products listing
  • Product to be used for each product by our Home component
  • ProductDetails for our individual product pages

Each of them will be in the src/components folder.


<template lang="pug">
        div(v-for="product in products", class="product")

import Product from './../components/Product.vue'

export default {
  name: 'home',
  components: { Product },
  computed: {
      return this.$store.state.products

Above, we use the store state to get our products and iterate on them to render a product component for each one.

<template lang="pug">
      img(v-bind:src="product.image" v-bind:alt="" class="thumbnail" height="200")
      p {{ }}
        | Buy it for {{ product.price }}$

export default {
  name: 'Product',
  props: ['product'],
  computed: {
      return `/products/${}`

We link to each page, handled by our router, which brings us to our last component.

<template lang="pug">
    img(v-bind:src="product.image" v-bind:alt="" class="thumbnail" height="200")
    div(class="product-description" v-bind:href="url")
      p {{ }}
      p {{ product. description}}

          | Buy it for {{ product.price }}$


export default {
  name: 'ProductDetails',
  computed: {
      return this.$
      return this.$store.getters.getProductById(

This one has a little more logic than the others. We get the current ID from the route and then get the associated product from the getter we previously created.

4. Creating the app

Let's use our new components, yeah?

Open the App.vue file. Content in there is still the default one generated from the vue init webpack-simple scaffolding.

Swap everything to this instead:

<template lang="pug">


import TopContext from './components/TopContext.vue'

export default {
  name: 'app',
  components: { TopContext }

The TopContext component isn't really important; it acts only as a header. The key part is the router-view one: it will be determined dynamically by VueRouter, and the associated component we defined earlier will be injected instead.

The last view to update is the index.html. For our use case, we'll create a new static folder in the src one. There, we'll move our index file, and update as follows:

<!DOCTYPE html><html lang="en">
    <meta charset="utf-8">

    <div id="app">    
    <script src="/build.js"></script>
    <script src=""></script>
    <script src="" data-api-key="YjdiNWIyOTUtZTIyMy00MWMwLTkwNDUtMzI1M2M2NTgxYjE0" id="snipcart"></script>
    <link href="" rel="stylesheet" type="text/css" />

You can see we added Snipcart's necessary scripts in the default view. A small component granularly including them could have been cleaner, but since all our views need them, we did it this way.

5. Handling Vue.js SEO with the Prerender plugin


Everything in our app is rendered dynamically with JS, which isn't super for SEO: the asynchronous content of our pages can't be optimally crawled by search engine bots. It wouldn't be smart for us to have an e-commerce website missing out on all that organic traffic opportunity!

Since this post, we've released two other pieces about solutions to JS frameworks SEO issues:

Let's use prerendering to bring more SEO opportunities to our Vue.js app. (You can also watch me doing it live in the video tutorial below!)

Compared to Vue SSR (Server-Side Rendering), prerendering is much easier to set up. And quite frankly, the former is often overkill, unless you're dealing with lots of routes. Plus, both achieve quite similar results on an SEO level.

Prerendering will allow us to keep our frontend as a fast, light static site that's easily crawlable.

Let's see how we can use it. Go to your webpack file and add the following declaration to your top level export:

plugins: [
  new CopyWebpackPlugin([{
    from: 'src/static'
  new PrerenderSpaPlugin(
    path.join(__dirname, 'dist'),
    [ '/', '/products/1', '/products/2', '/products/3']

Okay, so how does this work?

The CopyWebpackPlugin will copy our static folder (only containing the view referencing our Vue App) to our dist folder. Then, the PrerenderSpaPlugin will use PhantomJS to load the content of our pages and use the results as our static assets.

And voilà! We've now got prerendered, SEO-friendly product pages for our Vue app.

You can test it yourself with the following command:

npm run build

This will generate a dist folder containing everything needed for production.

Other important SEO considerations

  1. Consider adding appropriate meta tags & a sitemap for your app pages. You can learn more about meta tags in the "postProcessHtml" function here.

  2. Great content plays a huge role in modern SEO. We'd advise making sure content on your app is easy to create, edit, and optimize. To empower content editors, consider throwing a headless CMS into the mix and building a true JAMstack.

  3. An HTTPS connexion is now officially a ranking factor for Google. We're hosting this demo on Netlify, which provides free SSL certificates with all plans.

  4. Mobile-first indexing & mobile-friendliness as a ranking factor are, well, real. Make sure your mobile experience is as fast and complete as the desktop one!

GitHub repo, live Vue demo & video tutorial

Go ahead, check out the demo & code repo for this tuts!


See GitHub code repo

See live Vue.js demo


Since I had worked with Vue before, crafting this tutorial went rather smoothly. I must've spent an hour on the demo. I struggled a bit to get CopyWebpackPlugin to work, but eventually found answers in their docs.

I hope this post encourages developers to start using Vue in some projects. Like I said, you can start slowly, by developing a tiny part of an existing project with it. I think it's definitely worth a try. Our lead developer is coding our latest merchant dashboard feature with Vue as I'm writing this, and he loves it. Plus, when set up right, a Vue app can drive good SEO results.

If you feel like getting inspired first, check out the Vue.js Awesome list, which curates loads of Vue examples & projects.

You can also take a look at our tutorial using the kick-ass Vue.js framework Nuxt.js.

And if you end up really digging Vue, cop some swag or support the creator!

PS: We'll try to get Evan You to use Snipcart for the Vue swag, but no promise. We know Threadless is kind of awesome for t-shirts. :)

If you found this post valuable, take a second to share it on Twitter. Found something we missed? Got thoughts on Vue, other frameworks, or handling SEO with them? Comments are all yours!

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