Francois Lanthier Nadeau

Partner & Marketing Lead at Snipcart

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Francois' TL;DR

 A Guide to Developer Productivity: 5 Healthy Habits & Tools

Francois' story

If Charles is considered the brains of Snipcart, Francois (Franck) is the heart. After all, what good is a great e-commerce solution if nobody knows about it? And that’s exactly where Franck comes in—though not in the way that you might think. Because at the end of the day, he’s no salesman. On the contrary, he believes a great product can and should sell itself based on the tangible value it provides. Franck’s philosophy is that marketing strategies should focus on connecting with real people by providing helpful, quality content to interested readers.

Franck has worked in digital marketing for over 6 years. In 2014 he graduated from Sherbrooke University, Canada, with a degree in Communications, Writing, and Multimedia. But he’d tell you himself that, while at school, he never thought he’d be leading a marketing team so quickly—and certainly not in the tech space. Whereas some new marketers take a few years to dip their toes in the water, Franck’s own story was the definition of “baptism by fire.” It was challenging at times, sure, but he kept his head down, pushed forward, and took Snipcart from a bootstrapped startup to a thriving business.

Today, you can find Franck’s writing published in a variety of places including Indie Hackers, The Startup, freeCodeCamp, Baremetrics, Wishpond, and Growth.org—among others. Those articles caught the attention of many Canadian and European SaaS startups who hired Franck as a consultant to help them grow their business.

In more recent years, Franck has worked with programs to teach and inspire entrepreneurs. He’s worked as a marketing mentor for startup accelerator programs such as Numa & Apollo13. He’s an international speaker having delivered presentations at over a dozen marketing and e-commerce conferences in Canada, the U.S.A., France, and Ireland. And when he’s not traveling, he supports his hometown Québec City by giving workshops and trainings to both students and local professionals.

At the end of the day, Franck’s simple but effective marketing strategy has proven true: provide people with real substantive value, and the rest will work itself out.


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