Francois Lanthier Nadeau
CEO at Snipcart

Francois' TL;DR
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š» Years of experience: 7
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āØļø Blog articles written: 88
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š¤ Featured speaker at:
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š Interviews:
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āļø Most popular blog article:
Ā A Guide to Developer Productivity: 5 Healthy Habits & Tools
Francois' story
If Charles is considered the brains of Snipcart, Francois (Franck) is the heart. After all, what good is a great e-commerce solution if nobody knows about it? And thatās exactly where Franck comes ināthough not in the way that you might think. Because at the end of the day, heās no salesman. On the contrary, he believes a great product can and should sell itself based on the tangible value it provides. Franckās philosophy is that marketing strategies should focus on connecting with real people by providing helpful, quality content to interested readers.
Franck has worked in digital marketing for over 6 years. In 2014 he graduated from Sherbrooke University, Canada, with a degree in Communications, Writing, and Multimedia. But heād tell you himself that, while at school, he never thought heād be leading a marketing team so quicklyāand certainly not in the tech space. Whereas some new marketers take a few years to dip their toes in the water, Franckās own story was the definition of ābaptism by fire.ā It was challenging at times, sure, but he kept his head down, pushed forward, and took Snipcart from a bootstrapped startup to a thriving business.
Today, you can find Franckās writing published in a variety of places including Indie Hackers, The Startup, freeCodeCamp, Baremetrics, Wishpond, and Growth.orgāamong others. Those articles caught the attention of many Canadian and European SaaS startups who hired Franck as a consultant to help them grow their business.
In more recent years, Franck has worked with programs to teach and inspire entrepreneurs. Heās worked as a marketing mentor for startup accelerator programs such as Numa & Apollo13. Heās an international speaker having delivered presentations at over a dozen marketing and e-commerce conferences in Canada, the U.S.A., France, and Ireland. And when heās not traveling, he supports his hometown QuĆ©bec City by giving workshops and trainings to both students and local professionals.
At the end of the day, Franckās simple but effective marketing strategy has proven true: provide people with real substantive value, and the rest will work itself out.
For 6 years, he grew traffic and conversions at Snipcart. Since 2019, he's been growing a whole company, having stepped up as CEO.
- āļø Contact: [email protected]
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