Crowdfunding Projects on Your Own Site with Snipcart

We help people sell. Like so many others, we’re an e-commerce solution. By definition, we’re often associated with the online sale of products, whether digital or physical. And it’s fair enough: our cart does help merchants sell their products all over the world through their websites. While we’re happy to be a part of their success, there’s something else we want to help with:

We want to help you sell ideas.

Yes, we’re talking about crowdfunding. It’s a process that’s gained a lot of popularity in the last few years, and it’s quite understandable: the idea of funding one awesome project by getting a bunch of internet users together, without having to knock on banks and investors’ doors, is appealing to say the least. It’s social, it’s powerful and it’s working.

We want our product to be a tool that allows you to bring your projects to life through crowdfunding. It doesn’t have to be a revolutionary product (but we’d be psyched if it was!). It can be anything you need money for: a movie, a game, a book, a cause, a [insert what your project would be here]. Oh, and just so you know: we lower our rates to 1.5% for crowdfunding projects.

We’re aware there are lots of crowdfunding platform out there, and our aim isn’t to deny their value. Because that would be foolish, and we know it. They’ve got a bunch of success stories that prove their value (think Kickstarter’s Pebble, Oculus Rift, Veronica Mars Movie Project, Coolest Cooler). And the Oculus Rift, an awesome virtual reality device, as most of you might know, has been acquired by hoody-sporting CEO Mark Zuckerberg for $2 billion.

Still, there are a few advantages that come with hosting your crowdfunding on your own site. For starters, we offer lower fees than most popular platforms like Indiegogo and Kickstarter (that means more funding money in your pockets). You also get to have complete control over the presentation of your project: how the user experiences your idea is totally up to you. You just plug Snipcart in to collect the money. And while we said crowdfunding platforms worked, it’s also true for self-hosted crowdfunding: Starbound, a game development initiative, managed to raise $4 million dollars on their own site.

If using Snipcart for crowdfunding is something you’d be interested in, you should definitely check out our pricing page for more details. You can also email us at, we’ll be glad to answer your questions.

Have you ever launched a crowdfunding initiative? If so, was it successful, and how did you proceed? We’d like to know more in the comments!

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