Flambette's Stunning Cart Design on a WordPress Site


In this case study, we interview Pier-Luc Cossette, a frontend developer from Trois-Rivières, in our home province of Québec. He currently works at Stereo, where he tried Snipcart for the first time.

Pier-Luc has over six years of programming experience, but since 2015, he has taken an increasing interest in design. The time he has spent on sites like Awwwards, CSS Design Awards and Behance led him to open his creative mind and create unique, more "fancy" sites.

Outside his day job, he likes to spend time on personal projects allowing him to create without restrictions. The one that caught our attention is a prime example of that artistic freedom.

It's a website built for his friend's business called Flambette. The whole WordPress-based site is definitely worth a visit. But after seeing the Snipcart integration in particular, we just had to talk to Pier-Luc.

Interested in doing e-commerce on WordPress? You can find an in-depth integration tutorial right here.

The business

Flambette is a project by two friends, Marie-Michelle Dupuis and Tania Théberge. They sell handmade products such as candles, soaps, and sprays. As they put it themselves, everything they make comes from natural ingredients picked with an environmental conscience.

Both designers share an endless love for pretty things. So they wanted to create a brand that reflected their aesthetic tastes. Needless to say that their website also needed to follow these guidelines.

Pier-Luc managed to come up with a beautiful and clean shopping experience that truly shines a light on their products.

Snipcart Integration: Technical interview with Pier-Luc

Do you have experience with e-commerce in general? If so, which tools have you been using the most in your workflows? Why?

As a front-end developer, I've had to work with a bunch of e-commerce platforms in the past. Shopify, WooCommerce, Magento and Snipcart just to name a few.

I found WooCommerce and Magento to be way more complicated when it comes to stylizing templates. From now on I'll always propose Snipcart to my clients, simply because it's fast to implement and flexible.

I prefer to start from scratch than working with hard-to-customize templating systems.

How would you qualify the e-commerce needs you had for Flambette?

When we started, there was no real need for e-commerce on the site. Flambette only wanted a good-looking website to create exposure for the company and the products. I was the one who insisted on the e-commerce part of it. One of the main reasons was that I really wanted to get familiar with Snipcart.

There’s a plethora of solutions and tools to handle e-commerce projects. Why use Snipcart?

Because it's simple! During the integration, I realized that you don't need deep programming skills to get a functional shopping cart with the built-in features of Snipcart.

The site also needed to be bilingual and it looked like an easy task to manage in Snipcart.

So you’ve integrated Snipcart on a Wordpress site. How did that go? Any interesting parts of your integration to highlight?

Nothing to really highlight here, but everything went really well! I used the Advanced Custom Fields plugin in WordPress to manage everything related to the products (images, descriptions, quantity, price, etc.).

How long did it take to get Snipcart up and running?

It really didn't take long to make everything work with Snipcart, I would say around an hour.

It took me a while to figure out how I wanted to design my cart though. I did a first version that was a full screen which I quite liked. However, I wanted the integration and the whole user experience to really be "Wow". I decided to go with a cart that would only take half the screen and really blend with the rest of the site.

Did you rely much on our API & webhooks for this integration? If so, how did it go?

I didn't need any webhooks for this project. I used some out-of-the-box functionalities like the cart summary and, as I already mentioned, the multilingual feature. I'll surely have future projects in which I will dive deeper into Snipcart's features.

Were our documentation & our support helpful?

The documentation is great and helpful. What really stunned me though is the short answer time from your email & online support. I've got to say that you guys rock when it comes to support!!!

Did you get the chance to use some of our latest features on this project (inventory management, abandoned carts, recovery campaigns)? If so, how did it go?

There was no need for inventory management, as Flambette's products are made after the purchase.

The abandoned carts feature has been really useful to my client though. It gives a good idea of what products are being looked at by customers on the site. She even created a beautiful custom email template to recover these abandoned orders and increase her sales.

What could we improve to make Snipcart an even better e-commerce solution for developers & merchants?

I would have liked to be able to modify the cart's markup.

We'd like to thank Pier-Luc for taking time off his busy days to answer our questions.

It's always nice to talk to people de chez nous and to appreciate their awesome work. Pier-Luc is already working on another project with Snipcart and told us it's going to be another stellar integration.

We're grateful to see developers using our product with such enthusiasm! In the meantime, you can follow Pier-Luc on Twitter, & don't forget to take a look at Flambette's feel-good products.

If you'd like to learn more about how Snipcart works, head over to our documentation. We also have other interviews with developers & agencies who adopted our product into their e-commerce workflow. Many of them are now on our partnership program.

Liked this post? Take a second to share it on Twitter. All of us (Pier-Luc, Flambette & Snipcart) would really appreciate it. We'd also love to hear your thoughts and questions on the integration itself below!

About the author

Mathieu Dionne
Marketing Lead

Mathieu graduated from University Laval in Québec City with a degree in Public Communication. He’s been an integral part of expanding Snipcart’s marketing strategies—Mathieu has been researching and writing about web development for 3+ years now. He is also an erudite movie buff!

Follow him on Twitter.

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